Auction Buzz

with No Comments

Your One Second Advantage

 
 
In modern auto racing today…..
Every second counts…..
The technical difference between all modern racing teams is so miniscule…..
The difference in ability of the drivers at professional levels is very minor……
And of course, they’re ALL driving the same distance…..
What they’re really fighting for is seconds…..
Sometimes fractions of seconds…..
To finish first…..
In the wholesaling automotive world…..
Where millions of dollars worth of cars and trucks change hands everyday…..
Time is equally as precious…..
Professional car buyers have to start out each day refreshing the information they use to purchase fresh stock for their dealerships…..
They need the latest sales figures AVAILABLE at their fingertips…..
As soon as the auctioneer says SOLD !
And with the speed of the internet…..
Now they can…..
It’s all right there in their phone…..
The information is available to ALL DEALERS…..
Anyone can look up a 2015 Toyota Corolla and instantly see what they have been selling for…..
Any dealer can attend a live auction……
Walk up to a car as it enters the auction lane…..
Pull out their phone…..
Scan the auction tag containing the vehicle VIN……
And get up to the second reports of previous sales for that make and model……
And WHERE they were sold…..
Anyone who calls themselves a “professional”…..
Anyone buying cars, trucks, SUV’s, vans……
Anything…..
HAS to have this information…..
And if they don’t…..
Eventually…..
They’ll be out of a job….
Or out of business…..
So…..
The new opportunities for making professional car buyers better…..
Are not going to be earth shattering revelations…..
Or quantum leaps in technology…..
But rather…..
From here on out…..
Slight improvements…..
There is no need to RADICALLY change the system…..
Change one technique in a CONTROLLED way…..
Test it….
And if it works…..
Incorporate it into the system…..
That is our mission…..
That is what the Auto Arbitrage Formula is all about…..
Up to the minute…..
Excuse me…..
Up to the SECOND information YOU need to make slight adjustments…..
Up…..
OR…..
Down…..
In what you PAY for cars…..
It is the responsibility of the community to get the information out…….
To ALL who are constantly improving THEIR systems…..
As sellers-
WE STAND RIGHT NEXT TO THE AUCTIONEER when a sale happens…..
You can’t get anymore UP TO THE SECOND than that…..
The MORE you sell…..
The keener your insights become…..
You’ll know WHY things sold for what they did…….
Attending ENTIRE auctions…..
And paying attention to EVERYTHING that gets sold…..
Gives YOU a report others will only see in PRINT the next day or even DAYS later…..
And that is our obligation…..
Our obligation to tell people…..
So you…….
“Can wake up everyday and know what every car is worth”
 

The Power Of Data

 

Carlypso, the Bay Area startup founded by Stanford Business grads…..
Had an aim to revolutionize how we buy and sell cars…..
Not actually own them, themselves…..
But help people who were selling their OWN cars…..
They inspect it…..
Find the buyers and qualify them…..
Arrange the test drive…..
And IF the car sells, Carlypso gets a fee…..
The idea was that eliminating the dealer made it possible for both buyer and seller to save money…..
And it worked…..
Over the last 3 years, they have had steady growth…..
Not only in sales…..
But in the amount of DATA they collected…..
Data on everything…..
And everyone who was involved in each transaction…..
The company developed proprietary BIG data…….
Analytics…..
And machine learning tools…..
Which could filter, value, and PRICE cars…..
Almost instantaneously…..
WITHOUT ever actually SEEING them…..
On over 200,000 cars EACH DAY……
Creating instant valuation offers for shoppers who just wanted to SELL their cars right away…..
And that was enough for Ernie Garcia, Founder and Chief Executive Officer of Carvana…..
In a news release he said:
“We’ve admired what Carlypso has been doing from a distance, and when they walked us through the technology, we realized how unique their solutions were”
That data lead the transition for Carlypso…..
From an on line car dealer…..
To a data science company…..
And with the sale to Carvana…..
The biggest disruptor in the business…..
They can keep innovating with even more horsepower…….
Shrewd move Mr. Garcia…..
 
A big shout out to Henry Kaminski of Unique Designz for the incredible job he did on the sales funnel for The Auto Arbitrage Formula…..
Using his professional approach and artful designing skills…..
Henry was able to craft an online marketing tool that……
Well…..
Is just stunning…..
He was able to weave an excellent example of the psychology behind Lead Generation Strategy…….
Into a great walk through the steps of creating a lead…..
Taking that lead through a process….
To join an educational webinar…..
Integrating a free video training series…..
With an accompanying email sequence……
Excellent “call to action’ button placement…..
Complete with the list of benefits to the lead…..
As well as introducing me…..
As the “attractive character” and host in a way that…..
Builds credibility…..
Builds authority……
Builds TRUST……
Our Webinar date is September 29th…..
I’m up for the challenge…..
I CAN’T WAIT !
If you would like to see a behind the scenes video tutorial of what Henry built…..
Go to Google Images and type in Auto Arbitrage Formula…..
Once you get to that page, find the above image…..
Click on it…..
And it will send you to his YouTube channel…….
It’ll be 5 minutes well spent…..

Dealer Hacking podcast

 
This Is Going To Be So Much Fun…..
I’m tellin’ ya…..
I’m like a kid in a candy store…..
And I got to buy EVERYTHING I wanted…..
Now I have a podcast…..
A RADIO VOICE…..
Really……
It’s a whole NEW medium for dealers….
About…..
DEALERS !
Where WE…..
YOU and I…..
Can find out what’s going on…..
On the inside…..
ALL of the dealers I’ve been in contact with so far are on board…..
EVERYONE has expressed interest in taking an hour out of their busy week…..
Sitting down with me….
One on one…..
And have a discussion about THEIR process of wholesaling cars…..
About THEIR best practices…..
About the market THEY sell to and HOW they get them sold…..
About some of their in store detailing tips and strategies…..
About what they see as the next step in on line marketing…..
And how THEIR buying habits have changed as a result…..
I’m sure we’ll have a problem getting to everything in only an hour…..
But if nothing else…..
It’ll be fast paced….
And when the hour is over…..
Maybe I’ll take a peak out back …..
See if he’s got something to sell…..
In any event…..
We have 3 of the first 4 episodes lined up…..
By the end of the month…..
We’ll have everything cued up with iTunes……
A special give away bonus……
Once again Henry Kaminski is helping with the look, the sound and the feel…..
Mike Saunders, from The Brand Boost is on board with all the technical issues……
And the format layout…..
All I have to do is ask questions…..
SEE…..
I told you it was going to be fun…..
 
The whimper of Harvey just passed through upstate New York…..
Hardly more than a late summer shower…..
But in it’s wake is the devastation……
And whats left is measuring that devastation…..
The numbers…..
The impact…..
It’ll be weeks before there’s a COMPLETE assessment…..
150,000 to 200,000 units of new inventory in the hardest hit areas…..
With over 365,000 total statewide in Texas alone….
Used vehicles and consumer owned losses…..
Will push that number over 1 million…..
Auctions and dealers scramble to organize relief efforts first…….
Then get business operations going at some of it’s sites…..
First in the form of digital sales…..
And as physical locations dry out…..
Proceed with live physical sales…..
Manheim Dallas, El Paso and West Texas are not impacted…..
The NADA Foundation is calling on dealers and dealer association groups to donate on line to it’s emergency Relief Fund.
Checks can be made out to Emergency Relief Fund and sent to:
 
NADA Foundation
8400 Westpark Drive
MS 7
Tysons, VA. 22102
 
or call (703) 821 – 7102
 
Out for now,
 
Barry J.Neuman
Member, Manheim’s “Superseller” Club