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The Hired Gun…..

 

Where the money is……

 
So….
Those of you who know me by now…..
Know that I can tell a story…..
Stories that can only happen to me…..
Well….
About three days ago one of my students purchased a 2009 Honda Pilot at our local Manheim Auto Auction…..
He wrote a check for $7590.00 ….
(Including the auction fee….. )
He took pictures right away…..
(It was already detailed…..)
He immediately listed on OVE.Com for $9575.00…..
(MMR was actually higher…..)
Then…..
Not a lot of views on the listing……
A couple of days go by…..
Still no offers…..
YESTERDAY…..
The decision is made to take it to our selling auction…..
150 miles away….
We get the SUV pre-registered for the sale…..
And go to bed…..
This morning about 4:00 AM…..
I got up to write my morning instagram post…..
Auction Day, I have to be out the door by 6:15…..
And I checked my phone for messages…..
SOMEONE HIT BUY NOW !!!!
Full shot….
$9575.00
SWEET….
But wait…..
It gets better…..
As I scrolled down the OVE.Com listing to see who the buyer was…..
I noticed that my student had listed the drop off auction here…..
At our home auction…..
Where he bought it…..
Not 150 miles away…..
SWEET…..
Now I don’t even have to go to the sale…..
I just need to drop it off where the listing stated it would be…..
So…..
About 8:30 AM……
The phone rings…..
It’s the OVE.Com rep.
From the auction that’s 150 miles away…..
” Barry…. the buyer thinks the SUV is here because he saw it in the pre-sale listings….. Now it’s going to cost him $150.00 for shipping”
” I tricked him ! “
And I said:
When he hit the “buy now” button on OVE.Com…..
It clearly stated where the vehicle is getting dropped off…..
And…..
It clearly stated in the Auction Pre-Sale listing the vehicle had not yet arrived….
Unfortunately for him…..
He’s going to have to pick it up here, at the local auction…..
That was no trick…..
He didn’t pay attention……
He was not happy….
He made a big enough fuss that he got Manheim to pay the $150.00 shipping…..
Good for him!
 

“Absolute pigheaded discipline and determination”

 
Another area of Chet Holme’s principals …..
From his book The Ultimate Sales Machine…..
Says that “part of being successful is sheer will” …..
Learn to do the basics until you become great at them……
As Chet would say “Becoming a master is not about doing 4000 moves, but about doing just a handful of moves 4000 times”
That’s how it is with The Auto Arbitrage Formula……
  • Your Ravenous Market
  • The Studio…..
  • OVE.Com Everyday…..
  • The Show…..
Becoming good at these 4 things…..
Over….
And…..
Over…..
And you will have a successful Auto Wholesaling Business…..
Master them…..
And YOU will have a GREAT one !
If you learn to always stay in tune to what the market wants…..
You’ll be able to feed that market…..
If you learn to ALWAYS present your vehicles in the best possible condition…..
You’ll be able to sell them faster…..
And for more money…..
If you learn to master the editor inside of OVE.Com…..
You too will be selling cars WHILE YOU SLEEP !!
If you learn that taking taking cars and trucks to an auction EVERY week requires showmanship…..
And treat as an “Art Form” …..
You’ll always have the highest selling percentage…..
EVERY week……
Master these basic things…..
And through absolute pig headed discipline and determination…..
The Formula works !
 

The Humble Brag…..

Amplify Your Brand.

Adding a podcast format to any business requires a lot of homework…..
You need to learn the right tools…..
The right tactics…..
The right strategy…..
And you need to realize that YOU know MORE than you think you know…..
You just have to get it out there on the right powerful platform…..
If your aim is to have an audience that you can ADVOCATE FOR…..
It must be educational…..
You must differentiate yourself from the pack with your stories RELATING TO YOU…..
You can’t be afraid to use celebrity to inform…..
And not just about you…..
But the entire economy around you…..
AND IT CAN’T BE ONE TIME…..
You need to do these things consistently…..
It’s an on going story…..
Like the “Pakistany Letters” in the movie Doc Hollywood……
At first the Michael J. Fox character can’t stand to listen to them being read…..
But after awhile…..
He can’t wait ’til they show up…
HE’S HOOKED !
An ongoing story builds trust…..
People will know what to expect…..
And they want to HEAR what comes next…..
So…..
As we begin to knock out a few episodes of “Dealer Hacking – Live”
With a launch set for the end of September…..
We’ll keep you posted…..
Then…..
COME CHECK US OUT !
Give us some feed back…..
Let us know in the comments if you have a dealership and you’d like your wholesale profits to be better…..
And maybe we can share a solution to a specific problem YOU are having !
 
 

The Hired Gun

 
I wrote last time about how instagram is the new “wild wild west” of all the social media platforms out there…..
And one of the things you can become…..
If you’re GOOD enough…..
Is to become a hired gun…..
For the early adopters…..
The ones who are well established already…..
Both business and individual accounts…..
They have a large AUDIENCE…..
Followers…..
And it happened fast…..
Really fast…..
Some have tens of thousands of followers…..
Some have hundreds of thousands of followers…..
SOME have MILLIONS…..
The really good instagram accounts…..
KEEP those audiences…..
People stay because the content is good…..
And relevant…..
To them….
But…..
THERE IS JUST SO MUCH TRAFFIC…..
with SO many choices…..
That’s the fun part of marketing…..
Crafting a message…..
Crafting the mission that YOU believe in…..
A mission that has solutions others can use in whatever business THEY’RE in…..
And once you’ve grown your audience…..
In the middle of all that traffic…..
And they keep finding you…..
People will reach out to you….
Like the big accounts…..
If you have what they like they will share you with their audience….
For a price…..
Through Shout-outs…..
Like hiring a gunslinger in the old west…..
If THEIR audience want to do business with YOU……
They’ll stay…..
And your audience grows…..
Quickly……
Sometimes VERY quickly……
And once you have your audience…..
You have a community…..
A responsibility……
To continue to create content that HELPS your community…..
And DAMN IT!
Have fun doing it.
 
 
Being North America’s LIVE AUCTION LEADER…….
With over 110 physical and mobile locations…..
And over 7.5 million vehicles registered per year…….
Has positioned Manheim Auto Auction to be THE largest connector of buyers and sellers…..
Talk about a large audience……
Manheim Auto Auctions now average over 5 million monthly visits to their websites……
With 780 auctions PER WEEK !
Users continually check pre-sale listings……
And condition reports…..
And all of the remarketing services available necessary to get cars SOLD…..
With all of this audience participation…..
Comes data…..
Tons of data…..
So…..
When THEY tell you what is going on in the market…….
You should listen……
And their data is telling all of us…..
Sales are down for July…..
Only slightly…..
But down……
The first couple of weeks in August are shaping up to be the same…..
And that’s a good thing…..
Sales are always down in July…..
That’s a constant…..
And after 25 years of listening…..
And paying attention…..
September sales will be up…..
Only slightly…..
But UP.
Time to cut back on the barbecues…..
Get geared up…..
Get out there and find cars and trucks that work in your ravenous market…..
The Fall Market is upon us !
Speaking of data…..
One of the best features of selling on OVE.Com…..
Is accumulating YOUR OWN data…..
If you consistently buy the same types of vehicles from week to week…..
You will see patterns in the prices you get…..
It helps you develop your senses…..
It allows you to see which side of the peeks and valleys you’re on…..
You can make predictions with greater confidence…..
And best of all , PROFIT when those predictions occur…..
You have data…..
That tells you HOW LONG it takes for things to sell…..
Or…..
How short it takes, if things start getting sold right away…..
The data will keep you on target while you are out there looking to buy…..
And with a target……
Something to shoot for…..
And as the fall market blooms…..
You’ll have the confidence to make profitable decisions…..
I can’t wait !!
 
Out for now,
 
Barry J. Neuman
Member , Manheim’s ‘ “Superseller Club”