Ask, Believe, and Receive
One of the objectives I’ll be working on in the coming year is to refine the tactics I’ll be using to reach out to all the people I think will be able to move us forward…..
We, here at Rechtschaffen Motors will be reporting on the changes in the Auto Industry that are coming…..
They ARE coming…..
I’m definitely going to need some help……
It’s time to dust off some “foot in the door”…..
Time to summon up my inner Chet Holmes…..
For those for those of you don’t know…..
Chet was THE BEST…..
He wrote the book…..
Just ask Charlie Munger…..
Chet went to work for Charlie early in his career at a small ad agency…..
Charlie needed Chet to help him increase his ad revenue…..
And Chet figured out a way to do it…..
BOY, did he ever…..
Chet brought in 40 of the top Fortune 100 companies as clients…..
He got his “foot” all the way in to the CEO’s “door”
The decision makers…..
And used his “9 seconds” worth of attention with them…..
Convince them that THEY needed to do business with HIM !!!
Now that is a superpower…..
A thing of beauty…..
Kind of brings a tear to my eyes…..
Rechtschaffen Motors has been rapidly filling a black box…..
Why wouldn’t we…..
To be the agent of change in the wholesale game…..
WE NEED TO:
- And read…..
So inside the black box we now have…..
Dealership Hacking on Google Hangouts…..
Perfect Webinars / Facebook live…..
And “Auction Buzz”…..
Linked in the black box with THE AUDIENCE in mind…..
Put me inside the black box “dancing away”…..
Make it portable…..
We’re working hard to have the pieces together soon…..
But it’s a heavy lift…..
And I invite YOU to help me out…..
Let me know in the comments how YOUR area of expertise can make us ALL better…..
My 9 seconds are up…..
I think Chet would be proud…..
Speaking of Facebook live, congratulations to Joe Nieman and his team at ACV auctions on their presentation at the CPO Forum in Las Vegas on November 14th…..
You can see it in its entirety on their Facebook page…..
It is packed with useful insights about what’s coming down the road…..
If you are thinking of trying an online alternative to sell your trade-ins, ACV’s “20 minute auctions” might just be for you…..
Go to their website acvauctions.com…..
And sign up…..
So I have more cars to buy!!
We were almost non-participants at the live auctions here in the Northeast…..
For the last month or so…..
I mean it’s scary quiet…..
Our bread and butter cars that we buy and sell every week have dropped in price…..
Very little export activity…..
That has caused huge price drops…..
Particularly on 2007 – 2011 models…..
Edgy, high mileage, cars and trucks…..
Both FOREIGN and DOMESTIC…..
Just don’t have an audience that wants them…..
If you’re fortunate to come across clean, decent mileage cars…..
They’re in demand due to scarcity…..
Same with trucks, although even they have dipped slightly…..
I’m just wondering what the effect the election has had…..
The same situation exists on OVE.com as well…..
Not a lot of views on listings…..
Very few sales…..
Hopefully, we can show some of the stuff from the black box at the Car Biz Today Automotive Conference and Expo, March 7-9, 2017 in Atlanta, GA.
The keynote speaker list for this event is incredible…..
Gary Vaynerchuk and Jon Acuff alone are worth the price of admission…..
Auto Industry speakers include:
- Brian Pasch
- April Rain
- Ilana Zur
- Mark Tewart
- Corey Mosley
- Becky Chernek
- And many more
The conference is designed “to give you a fresh perspective on the evolving retail automotive industry”
If you own or work for a dealership, you should attend…..
For more info how, go to cbtconferenceandexpo.com
I am especially thankful to my mentors
And Russell Brunson
Henry has guided me through the design and layout of my online presence…..
David has helped me mold my wild ideas and strategies into a vision…..
Russell has shown me the path to take to reach my dreams…..
Through my curiosity…..
Very powerful stuff…..
Who wouldn’t be grateful for that !
ARE YOU READY TO WAKE UP EVERY DAY AND KNOW WHAT EVERY CAR IS WORTH ?
I thought so…..
Out for now…..
Barry J. Neuman
Member of Manheim’s “Super seller” club